The Perspective takes on rebranding

Teddy Morin, Content Manager|February 14, 2023

After decades of shifting and temporary designs, The Perspective decided to institute changes in the logo and branding. 

The Perspective’s new banner, the top variant showing what will replace The Perspective website’s banner and other items with a white backing, and the bottom showing what will be used on The Perspective’s black sweatshirts and other items with a black backing. February 9, 2023. (The Perspective)

The primary banner, last updated in April 2018, is changing to reflect a more modern design and mentality, with a new font and layout. The design includes horizontal lines running above and below “The Perspective” as well as pointed, colored boxes on both sides of the text representing the Park’s school colors. A new slogan “Keeping the Plymouth-Canton Educational Park informed” is replacing the previous slogan “Serving the students and staff of Plymouth-Canton Educational Park.” The quote “The only security of all is in free press” by Thomas Jefferson has also been included in the banner.

The Perspective also created a logo to be used for social media and merchandise. This design also incorporates the Park’s school colors which can be seen in the “T” and “P.” The gray shaft of the “P” was designed into the shape of a tie which represents P-CEP’s business learning and the varsity sports teams’ formal apparel prior to games and other events.

The Perspective’s new logo. February 9, 2023. (The Perspective)

The Perspective has branding for Valentine’s Day with a red, blue and pink color scheme atop roses on the banner.

The Perspective’s 2023 Valentine’s Day logo with the same color scheme. February 14, 2023. (The Perspective)
The Perspective’s 2023 Valentine’s Day banner with a red, blue and pink color scheme and roses lined behind the banner. February 14, 2023. (The Perspective)